It was winter, on a Monday evening. A glass of red wine was poured. An idea was born. In April 2011, Melvin Iverson took the plunge, designed and built the very first Amuse Photo Booth. A month later, Amuse was on the road to greatness.
Countless hours were spent cleverly marketing and networking our products. Every week we went back to the drawing board figuring out how our machines could be better; what they were lacking; and most of all, how they can be self sufficient without us needing to manage them. We invested in our technology, software & design.
The good reviews started coming in, the city noticed and soon we needed to expand. One machine became two, then three, four and eventually an entire fleet. We were blessed to have several venues adding us to their preferred vendors list, along with big name corporate clients.
Soon APB became the largest provider in the Eastern Cape but we felt that digital photo booths were not enough. In 2014 we added a couple of printing photo booths to our product catalog and in 2015 we invented the PicBot which is an extremely successful open booth concept. The business showed year on year double growth, we needed space, we needed bigger and better vehicles and the pressure was mounting.
We are now in 2019 and our story continues! We are launching a new product we are calling "ReBo", but more on this later. Our online store is here where you can buy everything from a custom designed prop to a photo booth. We are also bringing Amuse to several selected cities and towns.
What will the future hold? We don't know, but we hope to bring another million smiles and loads of memories.